Marcello Maloberti at Fondazione Zegna for the fifth edition of ALL'APERTO

Marcello Maloberti, I baci più dolci del vino (Kisses Sweeter
than Wine), 2013. Permanent installation, 13 x 48 meters.
Courtesy ALL’APERTO. Photo: Alessandro Garella.

Marcello Maloberti
I baci più dolci del vino
(Kisses Sweeter than Wine)

From October 5, 2013

Fondazione Zegna
Via Marconi 23
13835 Trivero (BI)
Italy

www.fondazionezegna.org/all-aperto                                         


The fifth edition of ALL’APERTO, curated by Andrea Zegna and Barbara Casavecchia, opens on October 5 with a live arts event.

Bird songs, serenades to the moon, wolves’ howls, the sound of the sea, hand-kissing and poetic gestures: Marcello Maloberti celebrates the fifth edition of ALL’APERTO with a festive happening that crowns his collaboration with several local associations, directly involved in the action. It also marks the opening of Maloberti’s first permanent public work: a small garden of delights.

The title, I baci più dolci del vino, quotes a verse from Solomon’s Song of Songs. It also evokes a famous post-war American pop song and a 1966 theatrical performance by Öyvind Fahlström, held at the Armory in New York. 

The garden comprises several elements. The most visible is a monumental writing on the wall (over 30 metres long), spelling out in concrete the work’s title. The most charming is a rose garden with about fifteen varieties of fragrant white flowers. Furthermore, there are ornamental fruit trees; a set of tables designed by the artist; a fragment of a stage and a half-moon neon sign, “to wish the town a peaceful night”, says the artist. 

“I chose a title that would evoke an image, a situation,” explains Maloberti—currently participating in the Italian Pavilion at the 55th Venice Biennale. “To me, the idea of a garden stands for happiness, desire for tenderness, a way of being together devoid of rhetoric. This is a work inspired the desires of the inhabitants of Trivero. It occupies a previously neglected area between the public swimming pool and gym, on the terraces of the Centro Zegna, once used as a bocce court as well as for sports, gatherings and dancing—a source of sweet memories, for many people. In time, the garden will become a space open to change, to community life, without any prescriptive direction on my part on the events taking place inside it, like concerts or celebrations.”

Besides the associations (Associazione Delfino, Delegazione degli Alpini di Trivero, Comitato Festeggiamenti Pratrivero, Corale Aurora Montis, Società Ginnastica La Marmora), Maloberti involved also the students and teachers of the local elementary schools. In spring, they jointly organized a special promenade in the woods, to plunge into nature’s delights.

For the design of the garden, Maloberti collaborated with Marco Nieri, an expert in bioenergetics, in order to create a pleasant environment that features plants with a healthy impact on the human organism.

Catalogue published and distributed by Mousse, with texts by Anna Zegna, Andrea Zegna and a conversation between Barbara Casavecchia, Andrea Lissoni (curator at HangarBicocca, Milan) and Marcello Maloberti.

Marcello Maloberti (born in Cologno in 1966) lives and works in Milan. Recent solo shows include MACRO, Rome (2013); Generali Foundation, Wien (2010); GAMeC, Bergamo (2009); and Galleria Raffaella Cortese, Milan (2007). He has created performative works for the Thessaloniki Biennale (2013), Copenhagen Art Festival (2012); CAC Brétigny, Paris (2011); and Performa, New York (2009).

ALL’APERTO is an initiative of Fondazione Zegna, a non-profit institution that since 2000 supports cultural, social, medical and environmental projects for communities in different parts of the world. ALL’APERTO develops in Trivero (BI) site-specific permanent interventions by established artists, relating to the territory and its inhabitants. Previous editions involved Daniel Buren (2008), Alberto Garutti (2009), Stefano Arienti (2011), Roman Signer (2012).

Opening: Saturday October 5, 4:30–6:30pm
Centro Zegna, Via Marconi 44 – Trivero (Biella)
www.fondazionezegna.org/all-aperto

ALL’APERTO is under the patronage of the Municipality of Trivero, the Province of Biella and the Region of Piedmont.

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