RE:DEFINE Benefit Exhibition and Auction

MTV Staying Alive Foundation

September 19, 2012

Public exhibition: September 14–21, 2012
Gala: September 22, 7pm–late
Live auction from 9pm (CDT)

The Goss-Michael Foundation
1405 Turtle Creek Boulevard
Dallas, TX 75207

The Future Tense

Simon de Pury

Jessica Olsson-Nowitzki & Anna-Sophia van Zweden

info [​at​]

Following unprecedented success for the debut event in 2011, RE:DEFINE in aid of the MTV Staying Alive Foundation returns to the Goss-Michael Foundation in Dallas with a significantly enhanced program and another high-profile lineup of contemporary art, much of which has been produced exclusively for the event.

Curated once again by The Future Tense, the contributing artists are as follows:
Yasmine Arman, Charming Baker, Lee Baker, Scott Campbell, Mat Collishaw, Chuck Elliott, Ryan Gander, James Hugonin, Ralf Kaspers, Jim Houser, Tat Ito, Tom Leighton, Michael Craig-Martin, Pedro Matos, Tomokazu Matsuyama, Mary McCartney, Ryan McGinness, Matt Mignanelli, Aakash Nihalani, Parra, Marc Quinn, Gérard Rancinan, Michael Reisch, Jen Stark, Kai and Sunny, Swoon, Juergen Teller, Mark Webber, Dave White.

Key lots include a stunning new orchid painting by Marc Quinn, a large work from Ralf Kasper’s “Summerland” series, a specially commissioned canvas by Ryan McGinness and a unique work from Gérard Rancinan, who recently broke the world auction record for a living French photographer at Phillips de Pury London.

The full catalogue for the event featuring details of all lots can be found here with printed catalogues available on request.

In addition to the exhibition and auction, the event is complemented by a dynamic range of supporting activities, including a 100ft public mural in downtown Dallas by Lee Baker, exclusive limited edition RE:DEFINE t-shirts designed by Parra, a specially-commissioned fine art print edition by Mark Webber and live painting at the gala auction by Dave White.

The accompanying silent auction features over 20 exclusive luxury packages including a bespoke furniture piece from 2011 Designer of the Year award winner, Lee Broom, a sitting with photography duo Inez and Vinoodh, a unique series of art-inspired jewelry by Royal Asscher and a private concert orchestrated by Musical America’s ‘Conductor of the Year 2012,’ Jaap Van Zweden.

RE:DEFINE will open to the public from September 14–21 with the live auction taking place at an exclusive gala reception on September 22, hosted by Simon de Pury, Chairman of Phillips de Pury & Company. 100% of the proceeds from the auction will benefit the MTV Staying Alive Foundation, which encourages, energizes and empowers young people who are involved in HIV and AIDS awareness, education and prevention campaigns.

Collectors unable to attend the event in person will have a wide range of absentee bidding options, including proxy and telephone bidding, as well as live online bidding via Live Auctioneers.

Full absentee bidding information can be found here.

Tickets for the VIP gala are available here.

Sponsors of RE:DEFINE 2012 include The Joule Hotel, Neiman Marcus, Belvedere Vodka, D Magazine and ic! berlin.

Press contact: Barbara Buzzell: bb [​at​]

About MTV International’s Staying Alive Foundation
The MTV Staying Alive Foundation is a global grant-giving and content-producing public charity operating in affiliation with MTV Networks International.

In 1998, MTV launched the Staying Alive TV series, which grew to be the world’s largest multimedia HIV prevention and awareness campaign for young people, including documentaries, dramas, public service announcements, websites, events and forums.

Created in 2004, the MTV Staying Alive Foundation expanded the initiative in to a charitable, grant-giving organization to support youth-led initiatives committed to stopping the spread of HIV in local communities.

To date, the Foundation has awarded 304 grants in 61 countries across the world, distributing over 3 million USD. The MTV Staying Alive Foundation is dedicated to fighting stigma and discrimination and empowering young people to protect themselves against the disease. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

For more information visit