RE:DEFINE, A Major Exhibition and Benefit Auction Marking 30 Years of AIDS

MTV Staying Alive Foundation

September 22, 2011

A Major Exhibition and Benefit Auction Marking 30 Years of AIDS

Public Exhibition:
September 16–23, 2011

Gala Event:
September 24, 19:00–00:00
Live auction from 21:00 (CDT)

The Goss-Michael Foundation
1405 Turtle Creek Boulevard,
Dallas, TX 75207

Ed Bartlett
Paul Missing

info [​at​]

The MTV Staying Alive Foundation presents RE:DEFINE, a benefit art exhibition and auction to mark the 30th anniversary of the discovery of the AIDS virus.

Event curators The Future Tense have assembled an eclectic roster of 30 original works valued at over 1million USD from some of the world’s most exciting, dynamic and sometimes controversial artists, including painting, photography, sculpture and a large-scale public installation in downtown Dallas by street artist Ben Eine. Many of the featured works have been commissioned exclusively for RE:DEFINE.

The 30 contributing artists are as follows:

Lee Baker, Adam Ball, Peter Blake, Billy Childish, D*Face, Brian Adam Douglas, Elizabeth Eamer, Ben Eine, Tracey Emin, Faile, Shepard Fairey, Katrin Fridriks, Christopher Gascoigne, Pam Glew, Haroshi, Pieter Henket, Damien Hirst, Jeremy Kost, Joseph Loughborough, James Marshall, Harland Miller, Polly Morgan, Gérard Rancinan, Rankin, Stuart Semple, Jamel Shabazz, Benjamin Shine, Gavin Turk, Dan Witz and Russell Young.

Hosted at the Goss-Michael Foundation in Dallas, RE:DEFINE will open to the public from September 16–23 with a live auction of all 30 works taking place at an exclusive reception on September 24, hosted by Simon de Pury, Chairman of Phillips de Pury & Company. 100% of the proceeds from the auction will benefit the MTV Staying Alive Foundation, which encourages, energizes and empowers young people who are involved in HIV and AIDS awareness, education and prevention campaigns.

Simon de Pury, Chairman of Phillips de Pury & Company said, “Phillips de Pury is thrilled to support the fabulous initiative of the MTV Staying Alive Foundation and of the Goss-Michael Foundation and The Future Tense.”

The evening will culminate in a live performance by alt-rock phenom, The Boxer Rebellion, who are due to begin a major 22-date tour of North America in October to promote their latest album, The Cold Still.

Georgia Arnold, Executive Director of the Staying Alive Foundation said, “MTV has always naturally partnered with cutting edge talent and artists, and I’m delighted that we are doing so on this occasion to support the work of the Staying Alive Foundation. Each one of the 30 pieces of art represents a year since the discovery of AIDS and the proceeds from each work will make a huge contribution to empowering young people engaged in fighting the stigma, spread and threat of the epidemic 30 years on. I want to thank each and every artist for their enormous generosity.”

Collectors unable to attend the event in person will have a wide range of absentee bidding options, including the ability to both view and bid in real-time, simultaneous with the live event via the following link:

Full absentee bidding information can be found at:

The catalogue for the event can be found at:
Sponsors of MTV RE:DEFINE include Moët & Chandon, The Dallas Morning News, Neiman Marcus, Hotel Zaza, Ben E. Keith Beverage Company, Land Rover/Range Rover of Dallas, RP Valet and Crazy Water.
Press contact:
Barbara Buzzell – [email protected]